We highlight an interview with Svatopluk Helada from the EUREKA secretariat. EUREKA was founded to challenge the increasing migration to Asian and North American countries of R&D and industrial innovation. EUREKA now unites 38 member countries. Working together, they promote international, market-oriented research and innovation through the support they offer to small and medium-sized enterprises, large industry, universities and research institutes. Through EUREKA, these organizations introduce new products, processes and services to the market, helping make Europe economically strong and socially sound.